Singapore Airlines (SIA) 2017: Company Profile, Swot Analysis, Market Share, Size, Growth, Analysis and Forecast to 2022

This report covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies

PUNE, INDIA, October 17, 2017 /EINPresswire.com/ -- ABOUT THIS REPORT
Operating four airlines under one roof is expected to allow Singapore Airlines Group to have wider regional exposure and the ability to tap into both budget and luxury consumer segments. Nonetheless, the financial performance of the airline in the last couple of years has been rather modest which requires more focus by the carrier on achieving synergies between its brands, streamlining of its route network as well as a more tailored approach regarding its regional partnerships.

Singapore Airlines has had two consecutive years of soaring profits, thanks to the declining price of oil. Growth has also been fuelled by the success of subsidiaries like Silkair and Scoot. Singapore Airlines has increased its stake in Tigerair to 90%, and is merging Scoot and Tigerair under the Scoot brand as of 2017, creating a stronger LCC product. Scoot will fly on long haul routes, as SIA aims for more internationalisation in response to growing competition in the Asia Pacific region.

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Researcher ’s Singapore Airlines (SIA) in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Researcher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Researcher has a unique capability to develop reliable information resources to help drive informed strategic planning.

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TABLE OF CONTENTS

SCOPE OF THE REPORT

Scope

STRATEGIC EVALUATION

Key company facts

Brand portfolio

Financial assessment

Singapore Airlines: Corporate structure

SilkAir and Scoot

SWOT: Singapore Airlines Ltd (SIA)

Key strategic objectives and challenges

COMPETITIVE POSITIONING

Performance fluctuations

Global ranking

Regional performance

Changi Airport

GEOGRAPHIC AND CATEGORY OPPORTUNITIES

Route network: A very regional presence

Diversifying the regional partnership network

SilkAir and Scoot expand, Vistara up to speed

New category focus

Premium economy class

BRAND STRATEGY

SilkAir and Scoot in more active strategies

All three brands have larger Facebook presence

In-flight personalised service

……Continued

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Norah Trent
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